2025
Bikash Babu Premium Brand Revamp & Launch
Aeorm partnered with Amit Sarkar to guide the evolution of Bikash Babu Sweets into Bikash Babu Premium, seamlessly blending the rich heritage of Bengali sweets with a modern approach to premium food branding, dynamic launch video production, and results-driven digital marketing. In Kerala’s rapidly growing food industry, Aeorm helped Bikash Babu Premium capture a new generation of food lovers while honoring its iconic legacy.
Services
Branding | Launch Video | Social Media
Industry
Food
Client
Bikash Babu Premium
Brand Rebranding Excellence for Bikash Babu Premium
Founded by Amit Sarkar, Bikash Babu Sweets became a cherished destination in Kochi for authentic Bengali sweets and heartfelt service. When Amit envisioned reaching beyond the classics to create a modern food brand, Aeorm was entrusted to architect the transformation. We delivered a refreshed visual identity paired with a cinematic drone-shot launch video that captured the founder’s vision and the artistry behind every plate, repositioning Bikash Babu Premium at the forefront of Kerala’s food scene.
Impact
Strategy
Aeorm’s approach respected the legacy of Bikash Babu while aligning the brand with modern tastes and digital habits. Our content and campaigns embedded high-intent keywords such as “premium sweets Kochi,” “modern Indian desserts,” and “authentic Bengali snacks Kerala,” ensuring maximum organic discovery. Storytelling and visuals targeted both next-generation diners and those with nostalgic connections, helping the brand thrive as Kerala’s food culture accelerates.
Driving Market Leadership
Aeorm placed Bikash Babu Premium as a prominent force within Kerala’s dynamic food and beverage sector, where deep-rooted tradition meets bold new tastes. The brand now stands out as a destination for discerning customers who value authenticity and seek inventive, elevated dining experiences in a competitive local market.
Distinctive Brand Identity
Aeorm crafted a unique visual and verbal identity that honors the best of Bengali culinary heritage while introducing a clean, contemporary design across every touchpoint. From logo to packaging and in-store branding, every element signals trust, quality, and excitement—key qualities in Kerala’s highly competitive premium food segment.
Powering Digital Transformation and Customer Acquisition
Aeorm’s digital marketing strategy consistently turned online engagement into real-world results for Bikash Babu Premium. Through AI-enhanced video ads, engaging social content, and intelligent Meta campaign targeting, we delivered steady growth and strong local presence in an industry defined by digitally influenced discovery and purchasing.
Amplifying Social Commerce Success
Aeorm curated visually engaging social stories, reels, and posts that resonated with Kerala’s large and food-loving digital community. Using targeted keywords like “premium food Kochi” and “modern Indian chaat,” we attracted new audiences, increased visits to the outlet, and nurtured genuine brand loyalty, building repeat business and a vibrant customer community for Bikash Babu Premium.
