2025
Bikash Babu Sweets Outlet Revamp & Digital Growth
Aeorm partnered with Amit Sarkar to enhance the flagship Bikash Babu Sweets brand through strategic outlet renovation, comprehensive social media management, and advanced digital marketing initiatives. As a beloved Bengali sweets institution operating for over 13 years across Kerala, Bikash Babu Sweets entrusted Aeorm to modernize their presence while preserving their authentic heritage in India’s rapidly expanding ₹58,900 crore sweets market.
Services
Digital Marketing | Social Media
Industry
Food
Client
Bikash Babu Sweets
Brand Enhancement Excellence for Bikash Babu Sweets
Established by Amit and Sourabh Sarkar in 2012, Bikash Babu Sweets has become synonymous with authentic Bengali mithai and North Indian chaats across Kerala’s 25+ outlets. When Amit approached Aeorm for their flagship Kochi outlet revamp, we delivered comprehensive brand enhancement combining modern retail design with traditional charm. Our work included strategic outlet renovation, AI-powered social campaigns, and targeted digital marketing that honored their legacy while attracting new generations of sweet enthusiasts.
Impact
Strategy
Aeorm’s approach celebrated Bikash Babu Sweets’ 13-year legacy while modernizing their appeal for Kerala’s evolving food culture. We integrated SEO-rich keywords such as “authentic Bengali sweets Kochi,” “premium mithai Kerala,” and “North Indian chaats” throughout all digital touchpoints. Our content strategy connected emotionally with both nostalgic customers and millennials seeking authentic, artisanal sweet experiences in a market where 90% remains unorganized, giving established brands like Bikash Babu Sweets significant competitive advantages.
Driving Market Leadership
Aeorm positioned Bikash Babu Sweets as Kerala’s premier destination for authentic Bengali confections, leveraging their reputation for award-winning Malai Paneer and traditional recipes passed down through generations. Our strategic approach elevated their standing within the North Indian sweets segment, which commands 35% of India’s sweets market share.
Distinctive Brand Identity
Aeorm enhanced the visual and experiential identity of Bikash Babu Sweets through thoughtful outlet design that showcases their diverse offerings, from traditional rasmalai and gulab jamun to innovative chaat varieties. Every element reinforced their position as Kerala’s go-to destination for premium Bengali sweets and authentic North Indian flavors, appealing to both established customers and new food enthusiasts.
Powering Digital Transformation and Customer Acquisition
Aeorm’s digital marketing excellence transformed Bikash Babu Sweets’ online presence into a powerful customer acquisition engine. Through strategic social media management, AI-optimized content creation, and targeted advertising campaigns, we consistently converted digital engagement into increased footfall across their outlet network.
Amplifying Social Commerce Success
Aeorm crafted engaging social content that celebrated both traditional mithai craftsmanship and seasonal specialties, using strategic keywords like “Bengali sweets Kochi” and “authentic mithai Kerala” to maximize local discovery. Our Meta campaigns targeted Kerala’s food-loving community, driving consistent traffic to their flagship outlet while building lasting customer relationships through authentic storytelling and community engagement around their beloved sweets and chaats.
