2024
Revolutionizing Adventure Cycling
Premium MTB Video Campaign & Lifestyle Apparel for Vaan
We accelerated Vaan’s market dominance with a breakthrough video campaign for their Stelvio electric mountain bike, capturing the essence of premium adventure cycling and positioning them as India’s leading e-MTB innovator.
Services
Video Production & Lifestyle Branding
Industry
Automobile
Client
Vaan Mobility
Stelvio MTB Video Campaign Excellence for Vaan
We engineered a high-impact video campaign for Vaan’s revolutionary Stelvio electric mountain bike, combining cinematic storytelling with performance-driven visuals to dominate India’s rapidly expanding ₹2,400 crore e-MTB market.
Impact
Strategy
Our campaign targeted India’s growing community of premium cycling enthusiasts, positioning Vaan’s Stelvio as the ultimate electric mountain bike for discerning adventurers. We highlighted cutting-edge features like the 36V Benelli motor, hydraulic disc brakes, and removable Samsung battery technology to establish market leadership.
Driving Digital Dominance
The video campaign propelled Vaan’s digital presence across adventure cycling communities, generating engagement among India’s 2.5 million premium bicycle market and establishing strong brand recall in the competitive e-mobility space
Expanding Market Leadership
Through compelling visual storytelling and strategic messaging, we positioned Vaan as Kerala’s pioneering e-mobility success story, appealing to urban professionals and adventure enthusiasts seeking premium, sustainable transportation solutions.
Defining Adventure Lifestyle Through Premium Apparel Design
We transformed Vaan’s brand identity into wearable adventure statements, creating a sophisticated apparel collection that bridges the gap between technical performance and urban lifestyle, positioning them as Kerala’s premier e-mobility lifestyle brand in India’s booming ₹155.6 million mountain bike apparel market.
Authentic Adventure Community Building Through Fashion
Our lifestyle apparel design strategy established Vaan as more than an e-MTB brand, cultivating a premium adventure community through carefully crafted clothing that embodies the spirit of modern exploration, connecting with India’s affluent cycling demographic and building lasting brand loyalty through authentic lifestyle storytelling.
